Check out Sheryl Paulson-Price's guest blog on KatrinaWidener.com regarding 10 important things to consider when you are hiring a virtual assistant.
It’s a question that often arises when businesses are plotting out their digital presence: “To blog or not to blog?”
The answer greatly depends upon a few factors:
If you have a knowledge base you would like to share but simply don’t have the time or inclination to write, find someone who can take your information and present it in a clear and professional manner. Harness someone else’s passion for writing for your passion to share your knowledge.
Writers’ block.
We’ve all been there–staring at the blank page or blank screen trying to make the words and ideas flow, but nothing comes. Ideas swirl furiously above, but trying to pin one down seems impossible.
Not knowing what to write, or post, or link to is not uncommon. It is why most small business owners falter when it comes to creating a consistent social media presence. Failure to consistently provide content on your social media channels can cost you the followers you may have gained. Blitzing your channels with whatever material you find, without thought to relevance or brand, can also alienate your target audience and drive them to hit “unlike” or “unfollow.” If a marketer posts with no audience, did the post ever really exist?
Sourcing and creating posts relevant to your brand and your business takes time. Time is something not all small businesses can spare with the other day-to-day operations. This is the reason so many digital marketing companies exist. They source material and post it on your behalf. It’s a great service, but what happens when those companies are pushing the exact same material to the same types of clients? You lose your brand identity, voice, and ability to leverage those things with your audience. What is a busy small business owner to do?
Delegation is still important, but be clear on the service being provided and your ultimate goal. Social media is a great tool to differentiate you from the rest of the pack, but that means you need to partner with someone who can make sure your voice is being heard. Look for a partner who has your business vision and audience goals in mind.
Ask questions.
Whether you are doing your Blog, Facebook, Twitter, and Instagram posts in-house or with a professional, remember that consistency in both frequency and content will help you build and audience.
Questions? Check out our social media offerings or email us at info@cirrusva.com to find out more.